Iron Man 3′s Chinese Tech Product Placement
Product placement is nothing new in movies, but one Chinese firm — electronics manufacturer TCL — is reportedly going all out with for Iron Man 3.
According to The Hollywood Reporter, TCL has “announced that its televisions, cloud technology and mobile phones will be conspicuously employed by Tony Stark, Robert Downey Jr.’s billionaire superhero, in Disney-Marvel’s upcoming Iron Man 3, which is set for release on May 3 in North America, China and other select territories.”
TCL also recently acquired the right to rename the Hollywood landmark Grauman’s Chinese Theatre to the TCL Chinese Theatre.
Iron Man 3 is a Chinese co-production Disney-Marvel and the Chinese outlet DMG.
By Jim Vejvoda